Doug Lawrence

Doug Lawrence

Doug Lawrence’s success in helping organisations grow internationally is grounded in over 2 decades of direct international selling experience of language services and related technologies, and his interest in languages, cultures, and travel. His background includes international selling and management, training, consulting, speaking globally, and post-graduate lecturing.

As registered UK Government Export Communications Consultant he has helped over 1,500 exporters improve their international web presence through the Export Communications Review service and delivering Web Optimisation for International Trade workshops. As a freelance Common Sense Advisory Associate Analyst he provides research input to sales related reports, quick takes, webinars and workshops. Doug is a sessional lecturer on the MA in Translation Studies and MA in Translation in a European Context at Aston University, UK, and a visiting lecturer to other Universities.

During 2006 he founded Amicus TransTec Limited, an independent translation technology consulting company. In 2007 he then went on to create the translation industry’s leading sales training programme Selling Translations®, which has been completed by thousands of professionals from over 120 countries.

His specialities include:
– International sales training and management consulting
– Selling Translations® training and consulting for translation service providers
– Professional translation process and software consulting
– Localization, multilingual Content Management Systems and global web implementation
– Multilingual Search Engine Optimisation

He is a translation industry advocate, working to raise its profile and promote its value with translation buyers, providers, educators, and governments.
He encourages children to study languages having been a Business Language Champion, a member of the Regional Advisory Board for Links into Languages, and a frequent visitor to language schools, language clubs, and universities when he travels internationally.

Decide | Describe | Deliver

This presentation will be focused on how to develop, or improve upon, an international market penetration strategy, the first step of which I believe is to ”decide“ which markets should be targeted, then to ”describe“ your offerings to the market place in relevant and compelling ways. Finally ”deliver“ your strategy in terms of proactive and/or passive selling techniques. The presentation will highlight how the ”Decide | Describe | Deliver“ strategy can be applied by freelancers, translation companies, and their clients.